Marketing Vocabulary

Marketing Vocabulary
1. Brand identity noun
How a company wants the consumer to see its product. The company may want the customer to see the product as a luxury item or perhaps a cheaper item.
2. Brand image noun
How a company's product is perceived (seen) by the consumer.
3. Banner ad noun
An advertisment seen on the internet, often in the form of a rectangle at the top of an internet page. It has a large headline and sometimes moving or flashing colours and images. They placed a banner ad at the top of each page.
4. Cost per inquiry (CPI) noun
The financial cost of getting one person to inquire (ask) about your product or service. This term is used in direct response advertising. The advertisment cost us $1000. As a result, we had 200 calls from customers, so CPI was $5.
5. Direct mail noun
Marketing leaflets or letters sent directly to customers or potential customers via the postal service.We used direct mail to inform our customers about our new special offer.We sent it by direct mail.
6. Macromarketing noun
When a company adapts itself (changes the product, price, image, etc.) because of changes in the market and in the industry.
Investment - Stock Market Vocabulary
7. Bid
The price a buyer is willing to offer for shares in a company.
8. Blue Chip Stocks
Stocks of leading companies with a reputation for stable growth and earnings.
9. Bond
Certificate issued by companies and governments to its lenders.
10. Capital
Money and other property of companies used in transacting the business.
11. Capital stock
All shares representing ownership of a company.
12. Commodities
Products such as agricultural products and natural resources (wood, oil and metals) that are traded on a separate, authorized commodities exchange.
13. Dividend
A portion of a company's earnings which is paid to the shareholders/stockholders on a quarterly or annual basis.
14. Equity
The value of stocks and shares; the net value of mortgaged property.
15. Equities
Stocks and shares which represent a portion of the capital of a company.
16. Futures
Contracts to buy or sell securities at a future date.
17. Insider
All those who have access to inside information concerning the company.
18. Insider dealing/trading
Buying or selling with the help of information know only to those connected with the business.
19. IPO
Initial Public Offering - selling part of a company on the stock market.
20. Issue
Put into circulation a number of a company's shares for sale.
21. Liabilities
The debts and obligations of a company or an individual.
22. Mortgage
Agreement by which a bank or building society lends money for the purchase of property, such as a house or apartment. The property is the security for the loan.
23. Mutual fund
Savings fund that uses cash from a pool of savers to buy securities such as stock, bonds and real estate.
24. Option
The right to buy and sell certain securities at a specified price and period of time.
25. Par value
Nominal face value.
26. Penny stock

Shares selling at less than $1 a share.

27. Portfolio

Various types of securities held by an individual or institution.

28. Securities

Transferable certificates showing ownership of stock, bonds, shares, options, etc.

29. Share

The capital of a company is divided into shares which entitle the owner, or shareholder, to a proportion of the profits.

30. Share certificate

Certificate representing the number of shares owned by an investor.

31. Speculator

Someone who buys and sells stocks and shares in the hope of making a profit through changes in their value.

32. Stock

Shares (portion of the capital of a business company) held by an investor.

33. Stockbroker

A licensed professional who buys and sells stocks and shares for clients in exchange for a fee, called a 'commission'.

34. Stockholder

Person who owns stocks and shares.

35. Trader

Investor who holds stocks and securities for a short time (minutes, hours or days) with the objective of making profit from short-term gains in the market. Investment is generally based on stock price rather than evaluation of the company.

36. Trading session

Period during which the Stock Exchange is open for trading.

37. Venture capital

Money raised by companies to finance new ventures in exchange for percentage ownership.

38. Yield

Return on investment shown as a percentage.



Reference :

http://www.speakspeak.com/html/d2k2_marketing_words_vocabulary.htm. 12 July 2009.

http://www.learn-english-today.com/business-english/investment-vocabulary.htm. 12 July 2009.